In a recent email that we received, the person spoke about how they had received 1000 visitors to their review site but complained their conversions were terrible. They were wondering what they should do next.
I immediately suspected that this person was giving me stats for his whole site and not for any specific individual page. Those 1000 total site visitors are more than likely going to all sorts of different pages on the site. Some may be going to the home page, some to article pages, some to the About Us page, some to a review page and so on.
What I really wanted to know was how many people were actually landing on his review pages because those are the pages that are the real money making pages. Now, if only 100 people a month out of the 1000 are going to a review page then you can see how different this scenario becomes….100 visitors would equate to maybe 1 or 2 sales a month. Nowhere near enough sales to give up your day job[…]
